Promoter C3 Presents, of Austin, Texas, announced today that the three-day rock festival originally proposed for Philadelphia's Fairmount Park will instead be held Aug. 8 to 10 on a 550-acre farm in Vineland, in South Jersey's Cumberland County.
Over three days, a crowd of 150,000 or more is expected at what C3 partner Charlie Jones called "a camping festival," similar to the Bonnaroo Music Festival held each June in Manchester, Tenn.
The camp-out concert at Menantico Colony, site of a former home for people with disabilities, would be the biggest rock festival New Jersey had ever seen and the biggest multiday music festival currently on the East Coast.
DeLuca also wrote:
For the Vineland festival, C3 Presents, which books both the Lollapalooza festival in Chicago and the Austin City Limits fest in Texas, will partner with Festival Republic, the British concert promotion company that puts on the prestigious Glastonbury and Reading festivals in England. Festival Republic is 50.1 percent owned by Live Nation U.K.
Though next summer's Vineland fest will take place a week after Lollapalooza, "this festival has nothing to do with Lollapalooza," Jones said. Nor will the wide-ranging and diverse rock show be themed as a "jam band" festival, as Bonnaroo was when it was founded in 2002.
It's likely, however, that the VMF, which will feature more than 100 bands (and come a week before the Philadelphia Folk Festival, in Schwenksville), will share some of the same acts that play Lolla and Austin.
Jones was not ready to announce any headliners but said the festival would include both big-name and less-mainstream acts. "This event is not about a headliner, although we will have marquee acts. It's about what we like to call 'the meat on the bone,' " he said.
Wow. Big stuff for Vineland, a town whose previous musical notoriety was the fact that it was the alleged hometown of the fictional Eddie & The Cruisers.
The Hermit Crabs - "Friend’s Folk Festival" mp3
track courtesy of eardrums.